What began as a single visible air bag in the heel of the Air Max 1 has transformed into global movement. When Tinker Hatfield first made the design decision to show the Air Max technology rather than keep it hidden, he couldn’t have possibly predicated the impact it would have on popular culture.
The introduction of the Nike Air Max not only revolutionised the sports world but the fashion world as well. Fast forward 32 years and the technology has been fully realised in the Air Max 720. The single air bag has been replaced in favour of the largest air unit in history, which runs round the length of the shoe, providing unparalleled comfort and support.